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Archive for May, 2016

Chevrolet is launching ChevySmallCars.com, an all-new lifestyle-oriented website focused on its small car offerings, the Spark minicar, Sonic and Trax small SUV.

Goal to Attract Younger Buyers

By launching a new website devoted totally to its small vehicle lineup, Chevrolet is hoping to attract first-time buyers and make them loyal brand customers. The website, www.chevysmallcars.com, is also a lifestyle destination where viewers can find comedy and music along with information on affordable transportation choices. “The Spark, Sonic and Trax all target a younger, more socially savvy buyer,” according to Chevy director of cars and crossover vehicles, Steve Majoros. “When we looked at reasons for purchase, cross consideration and demographics, we found a number of similarities. By aligning these products we can be more strategic and create more engaging, sharable content that speaks directly to this audience.” When you get ready for a test drive, head over to your Phoenix Chevy dealer, Freeway Chevrolet, to select from one of the largest inventories in the Valley.

‘Small Talk’ Utilizes Comedy to Promote Cars

Popular comedian Al Madrigal hosts a series on www.chevysmallcars.com called “Small Talk,” where he uses humor to educate consumers on the Sonic, Spark and Trax. These videos are also featured on the popular website, “Funny or Die.” If you’re more into music, “Sonic Sessions” features up and coming young artists to perform their songs from inside a Chevy Sonic. The videos have a natural feel that combines the band’s music with environmental sounds. Take the “Find Your Smallmate” quiz to match a car to your lifestyle. Once you find your car, Chevy is hoping you become a loyal customer for years to come.

“Sonic, Spark and Trax customers are likely to be first-time new car buyers and traditionally are more likely to stay with the brand as their needs and lifestyle changes and they need to move up to a bigger sedan or SUV,” according to Majoros. “We’ve introduced a lot of new vehicles in the past few years and the new website is a great way to expose a portion of our portfolio that not everyone knows about.”

Cool Tools and Features Coming

As the small car website progresses, expect a bunch of new tools that will help you customize your vehicle choice after picking the right car for you. Aside from custom podcasts featuring popular entertainers, there is a customization tool and a way to hack small spaces to show the popularity of being tiny. See the big and small of it all with a visit to Freeway Chevrolet where you can choose everything from a Sonic to the ultimate people and cargo hauler, the Chevrolet Suburban.

spark

To Hybrid or Not To Hybrid

Whether or not to spend the extra few thousand dollars on a hybrid for better fuel efficiency is a question car buyers struggle with every day. True, a hybrid has fewer emissions and is more environmentally friendly, but Millennials and other folks might not be able to afford the extra payment. Enter the Chevy Spark, the fuel-efficient commuter vehicle that actually beats many hybrids in the mpg game. By earning 41 mpg on the highway, the fun little Spark is a car that provides an option for people seeking efficient, reliable transportation. Stop by Freeway Chevrolet and see how the Spark compares to other models.

Affordable Spark Filled With Tech Features

Starting at just $12,660, the Chevy Spark has more technology than anyone has a right to expect at that price. Apple Car Play and Android Auto compatibility is just the start, as the Spark is also a rolling hot spot with available 4G LTE Wi-Fi and the Chevrolet MyLink 7-inch touchscreen infotainment system. Make a hands free call, check your text messages or stream music without ever having your eyes leave the road. A standard rearview camera lets you see what’s behind you. Add available park assist and you’ll get an audible warning as you get too close to an object when trying to get into a tight parking space.

Safety Features Part of Spark’s DNA

From the super strong steel safety cage and 10 standard air bags to the rear view camera and available sensor technology, the Spark is one of the safest small cars on the highway. Forward Collision Alert and Lane Departure Warning are two available safety features that alert you to the potential of a collision. Should you happen to get in a wreck, Chevy’s OnStar system has an automatic crash response, which is free for the first 6 months of ownership.

Spectacular Colors Let You Explore Your Wild Child

Whether you choose more dynamic hues like Lime, Blue Splash and Salsa, or prefer the more sedate Silver Ice, Electric Blue or Toasted Marshmallow, the Chevy Spark has a color to fit most tastes. The premium interior materials are color coordinated with whatever you choose for the exterior, keeping you as the fashion diva of your driving circle. Choose the 2LT model and you can get leatherette heated seats for a touch of extra class. Ambient lighting makes for a cool driving experience at night.

Engine and Transmission Combine for Sporty Efficiency

The standard ECOTEC engine that comes in the Spark is 1.4 liters of pure excitement. With a dual overhead cam to provide a little more zip, this power plant still achieves excellent fuel mileage. You can pair it up with the standard 5-speed manual transmission, or choose an automatic that seamlessly shifts through the gears to deliver an easy ride. See all the combinations that make Spark one of the most popular entry-level vehicles when you stop by Freeway Chevrolet.