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Chevy Unveils Special Push for Small Cars

Chevrolet is launching ChevySmallCars.com, an all-new lifestyle-oriented website focused on its small car offerings, the Spark minicar, Sonic and Trax small SUV.

Goal to Attract Younger Buyers

By launching a new website devoted totally to its small vehicle lineup, Chevrolet is hoping to attract first-time buyers and make them loyal brand customers. The website, www.chevysmallcars.com, is also a lifestyle destination where viewers can find comedy and music along with information on affordable transportation choices. “The Spark, Sonic and Trax all target a younger, more socially savvy buyer,” according to Chevy director of cars and crossover vehicles, Steve Majoros. “When we looked at reasons for purchase, cross consideration and demographics, we found a number of similarities. By aligning these products we can be more strategic and create more engaging, sharable content that speaks directly to this audience.” When you get ready for a test drive, head over to your Phoenix Chevy dealer, Freeway Chevrolet, to select from one of the largest inventories in the Valley.

‘Small Talk’ Utilizes Comedy to Promote Cars

Popular comedian Al Madrigal hosts a series on www.chevysmallcars.com called “Small Talk,” where he uses humor to educate consumers on the Sonic, Spark and Trax. These videos are also featured on the popular website, “Funny or Die.” If you’re more into music, “Sonic Sessions” features up and coming young artists to perform their songs from inside a Chevy Sonic. The videos have a natural feel that combines the band’s music with environmental sounds. Take the “Find Your Smallmate” quiz to match a car to your lifestyle. Once you find your car, Chevy is hoping you become a loyal customer for years to come.

“Sonic, Spark and Trax customers are likely to be first-time new car buyers and traditionally are more likely to stay with the brand as their needs and lifestyle changes and they need to move up to a bigger sedan or SUV,” according to Majoros. “We’ve introduced a lot of new vehicles in the past few years and the new website is a great way to expose a portion of our portfolio that not everyone knows about.”

Cool Tools and Features Coming

As the small car website progresses, expect a bunch of new tools that will help you customize your vehicle choice after picking the right car for you. Aside from custom podcasts featuring popular entertainers, there is a customization tool and a way to hack small spaces to show the popularity of being tiny. See the big and small of it all with a visit to Freeway Chevrolet where you can choose everything from a Sonic to the ultimate people and cargo hauler, the Chevrolet Suburban.

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