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Special Packages Popular With Young Customers
Fresh on the heels of a number of special packages for the Silverado in 2016, Chevy announced that the Equinox and Traverse SUVs will be receiving special treatment in 2017. Even though the midsize SUV continues to be a hot property for Chevy, with sales constantly increasing, the lure of special paint jobs, accessories, trim and badging is often a great way to bring new customers to the fold. The special edition Silverado, for example, sells three times as fast as other trucks and frequently to young consumers. Stay in touch with Freeway Chevrolet to see when these special SUVs will be available for a test drive.
Equinox Choice as Plain as Black and White
The 2017 Equinox is being offered in both a Midnight and Sport special edition. As you might guess, the Midnight package includes a Mosaic Black Metallic paint job. The Sport model is offered in Summit White. Both of these packages come on the upscale LT model with the convenience package. Both the Midnight and Sport are equipped with black grilles, including the iconic bowtie logo on the front. They also have 18-inch black aluminum rims, leather seats in black with perforations for breathability, a memory setting for the driver power seat, black mirror facings and black roof rack. “Special Editions resonate with buyers, offering a unique package with unique looks,” according to Chevy SUV manager Betsy Flagg. “We’ve already seen a strong interest with the Trax Midnight Edition when we announced production last December. We anticipate customers will strongly like the looks of the new Equinox Midnight and Sport editions and Traverse Graphite Edition.”
Traverse Graphite Edition Comes on 2LT Model
If you want the special touches that come on the Traverse Graphite edition, you need to start with the 2LT trim package. The Graphite model comes with a choice of paint colors, including Mosaic Black Metallic, Siren Red Tintcoat, Iridescent Pearl Tricoat, and Tungsten Metallic. The mid-size SUV is also decked out with Dark Charcoal 20-inch wheels, the black Chevy bowtie, dual exhaust and an integrated step. “Special Editions give consumers an opportunity to buy something outside of the mainstream trim designation,” according to Karl Brauer, Kelley Blue Book’s director of auto industry insight. “This lets them spend a little more for a unique model, one that often provides a higher resale value when it’s time to sell or trade the vehicle for their next purchase.” The special editions are expected to sell quickly, so get your name in at Freeway Chevrolet so the sales staff can notify you when one is on the lot.
Small SUV Looking to Dominate Market
Motivated by selling more than 63,000 Trax last year, Chevy has upped the ante for 2017 with design improvements and a richer interior in the hopes the small SUV will go from second place to first in category sales. “In the fastest-growing segment, Chevrolet Trax’s momentum is sure to continue with great design enhancements, premium details and the latest technologies,” according to Chevy director of marketing Steve Majoros. “Features such as Apple CarPlay and Android Auto compatibility and four new active safety features offer customers more than most competitors – and at an entry-level price.” The new Trax will have a starting price tag of $21,895 when it arrives in the Freeway Chevrolet showroom this fall.
Trax Drawing New Customers, Mostly Female
Of all the people who have bought a Chevy Trax since its inception in 2012, the majority have traded in something other than a Chevrolet. In addition, more than 60 percent of Trax buyers are female, creating a demographic double-dip that is pleasing to Chevy executives. “With the Colorado and Trax, Chevrolet and our dealers are able to offer brand-new entries in fast-growing segments, which helps bring new customers to Chevrolet,” Majoro said. “And with other new vehicles such as the Cruze Hatchback and Bolt EV, we will continue to attract new customers to the Chevrolet franchise and continue to grow market share, as we did in 2015.”
New Interior Design Provides Controls at a Touch
The new upscale interior design of the Chevy Trax features a more natural flow that starts with the dashboard and continues through the instrument panel and console. The 7-inch color touchscreen infotainment system is new, providing simple access to control your music and hands-free communication, along with turning your new Trax into a Wi-Fi hotspot. A new instrument display shows vital vehicle information in both analog and digital formats. New owners will appreciate the use of upscale materials and attention to detail. “Customers will really notice the elevation in the Trax’s interior design and attention to detail,” according to designer Steve Kim. “It’s an environment that transcends segment boundaries, offering rich, premium appointments and seamless integration of the technologies they rely on most.”
Popular Turbocharged Engine Returns
No improvement was needed for the popular Trax 1.4L 4-cylinder turbocharged engine, which puts out a pretty healthy 138 horsepower for a small vehicle. It’s paired with a 6-speed automatic transmission to deliver an estimated 33 mpg on the highway. See how the new Trax is poised to takeover the small SUV market this fall when it comes to Freeway Chevrolet.
More Than $10K Off MSRP on Some Silveradoes
If the summer heat has you wishing you could take a road trip to the mountains or the coast, but you’re afraid the old family sedan just won’t make it, now is the time to head to Freeway Chevrolet for the Chevy Summer Sell Down. Chevrolet is offering 20 percent of your cash back off the MSRP of select vehicles that include some Silveradoes along with the Equinox LTZ and Trax LTZ.. That means you could save a little more than $10K on a 2016 Silverado 1500 Crew Cab LT All Star with four-wheel drive. Expect up to $6,900 off qualifying Equinox vehicles and $5,700 off the applicable Trax. All you have to do is head to Freeway Chevrolet and look for the Chevy Bonus Tag on the windshield to find the vehicles that apply to this incredible special.
Other Vehicles Offer Thousands Back
Pick a 2016 Cruze or Malibu LT and you can get $2,000 back on a regular purchase. Both vehicles also offer lease deals starting at just $169 a month. The 2016 Camaro LT is offering $1K cash back on select models, along with a lease package that begins at $259 a month. Select models of the 2016 Tahoe and Suburban will net you $4,500 cash back, while the Colorado LT 4WD has a $1,500 cash back package for specific models, as well as a lease agreement starting at $299 a month. The best way to get started on your savings and still have the pick of the litter is to head to Freeway Chevrolet soon. The Summer Sell Down requires you take delivery by August 1.
Other Discounts Apply for Select Customers
Chevy believes that “heroes deserve a great discount,” which is why it has a special military discount for those on active duty, reservists, members of the national guard, veterans within a year of their discharge date and military retirees. To qualify for a discount, simply go to this website, register for an account and get your authorized code. Then all you have to do is take your code to Freeway Chevrolet and receive a cash break that can amount to thousands of dollars, depending on the vehicle. College students and recent graduates also receive discounts, ranging from thousands of dollars off the cost of a vehicle to no payments for 90 days. Educators are eligible for a similar discount on Chevrolet and GMC vehicles.
Silverado Tops in Full-Size Truck Class
Five vehicles from the Chevrolet lineup topped their respective categories in the annual J.D. Power Initial Quality Survey. Silverado took first place in all the full-size truck categories with customers praising their half-ton and heavy duty pickups. “These results play two critical roles in our strategy to bring new retail buyers to the brand,” according to Chevy global president Alan Batey. “First, the study results will help attract new buyers to Chevrolet, as J.D. Power data shows ‘expected reliability’ is customers’ top purchase consideration for a new vehicle. Second, the improved ownership experience of our new vehicles will help convert first-time Chevrolet buyers into repeat customers, as J.D. Power indicates customers who have a positive experience in the first 90 days of ownership are more likely to become repeat buyers for the brand.” Check out the Silverado and the entire Chevy inventory with a visit to Freeway Chevrolet.
Other Vehicles Also Tops in Quality
The Silverado and heavy-duty trucks weren’t alone in the top of their respective categories. The Equinox took the top spot in the Compact SUV division, Tahoe lead the large SUV class and the fun little Spark was dominant in the City Car category, with a score that was 48 points higher than the average of all the other cars combined. Chevrolet’s devotion to improving the quality of its vehicles has resulted in a steady gain in sales and market share. Sales have risen 3 percent to date for 2016, helping the bowtie brand become the fasting growing automaker in the entire industry.
Power Study Based on 80,000 Responders
Now 30 years old, the J.D. Power Initial Quality Study is one of the most respected reports in the automotive industry. Surveyors question owners and lessees after 90 days of driving their cars to see how happy they are in 233 different questions divided into eight categories. All information is provided to each manufacturer with the hope they will address any problems and score higher in the future.
Certified Service Experts Ready to Help
Chevy’s certified service experts, such as the ones at Freeway Chevrolet, are ready to step in and help your car keep running long after the joy of the new car purchase has passed. Get Chevy Complete Care when you buy your car and you get selected maintenance on your vehicle at no charge for the first 2 years or 24,000 miles. You can schedule your service online at Freeway Chevrolet, limiting the time and hassle you have to endure when you bring your car into the shop.
OnStar Keeps an Eye on Key Systems
If you’re a little lax about keeping up with the maintenance on your new Chevy, OnStar is here to help. GM’s telemetry and communication system is launching a new predictive technology feature that will keep an eye on your fuel pump, starter motor and battery. If you opt in to the OnStar Protective Alert program, OnStar will automatically notify you when a problem starts to develop, saving you money on maintenance and keeping you from standing on the side of the road looking for help. Swing by and see the pros at Freeway Chevrolet to learn more about this program, which is currently available for the 2016 Silverado, Tahoe, Equinox, Suburban and Corvette. The new Chevy inventory offers a wide variety of choices depending on your vehicle needs.
“With Proactive Alerts, we can now offer our customers even greater peace-of-mind by taking the guesswork out of when to service their vehicle,” according to GM chief technologist Steve Holland, who noted the system will save time for both the dealership and the customer. “Accuracy is the key to our prediction algorithms. We will be able to inform dealer service departments so they can spend less time testing for a condition we’ve already diagnosed. They can replace the necessary part quicker and minimize the amount of time a customer’s vehicle is at the dealership.”
OnStar Celebrating 20th Birthday
The OnStar program is a subsidiary of GM that was launched in 1996. It not only provides owners with vehicle information, but acts as an emergency response system in case of an accident. OnStar also provides vehicle security and navigation services, including real time traffic alerts and map updates. There are more than 7 million consumers who subscribe to one of the OnStar programs worldwide.
Proactive Alerts Offered With OnStar
All OnStar service plans on the eligible vehicles will offer the Predictive Alert program. Future plans call for the service to monitor additional systems, and it will roll out to be available on other models in the Chevrolet and GM line. “A few companies are doing limited in-vehicle diagnostics, but none yet have demonstrated the capability we offer, according to Research Laboratory director Paul Krajewski. “As we keep expanding the parts of the vehicle we cover, we hope to continuously enhance our customers’ experience, saving them time and money.”
Get Guidance Plan With New Vehicle Purchase
Stop by Freeway Chevrolet and buy the new Chevy of your dreams and you’ll get a limited time of free OnStar service. All 2016 vehicles come with the guidance plan, which provides a suite of diagnostic, security and emergency services. Navigation services are as simple as the push of a button, prompting an Advisor to download a route to your desired destination or one of 14 million points of interest.
Drive All Week on One Charge
With the average commute in North America around 30 miles a day, owners of the 2017 Chevrolet Bolt can drive all week without ever worrying about a charge. When the Bolt makes its debut at Freeway Chevrolet later this year to much fanfare, buyers can expect a sporty car that makes a mockery out of “range anxiety.” Defined as the worry that electric car owners have that they’ll actually be able to make it home without the battery dying, “range anxiety” is one of the reasons that electric vehicle sales have been slow for the past decade. With many electric vehicles barely offering more than 60 or 70 miles per charge, the 2017 Chevy Bolt will usher in a new era of efficient performance with an expected limit of 200 miles per charge.
Aerodynamic Design Helps Bolt Cut Through Wind
Take one look at the expressive proportions, slanted hood and sculpted body sides of the new Bolt and you see a car that makes the most out of its ability to reduce drag and create efficiency. The underbody of the Bolt is enclosed, eliminating pockets that catch air and reduce performance. Since an electric engine has no combustion, there is no need to funnel air into the traditional engine location.
240V Charger Fills Battery Quickly
Get the optional 240-volt charging system and your Chevrolet Bolt will have energy to spare every morning. It only takes 9 hours to bring the system back to a full level, which produces about 25 miles per each hour of charge. A nickel lithium-ion battery pack is engineered to resist heat no matter what the outside temperature may be. Liquid cooling helps keep the battery within optimum operating levels at all times. The flat arrangement of the battery leaves plenty of room for adult legs in the back seat of this compact car.
Control Screen Helps Maximize Efficiency
The 10.2-inch center energy display lets you keep an eye on battery usage, remaining charge, estimated remaining range, time and temperature. All your infotainment and communication data is also at your fingertips, allowing you to stream your favorite music or make a hands-free phone call. By keeping an eye on your energy usage, you can continually challenge your Bolt to get the most out of each charge. Your Bolt also has 4G LTE Wi-Fi available, turning your car into a rolling hot spot where you and your passengers can stay connected to the Internet and social media. The Bolt is coming to Freeway Chevrolet this fall. You can go to www.chevrolet.com to register for updates and read more about this spectacular feat of modern engineering.
Goal to Attract Younger Buyers
By launching a new website devoted totally to its small vehicle lineup, Chevrolet is hoping to attract first-time buyers and make them loyal brand customers. The website, www.chevysmallcars.com, is also a lifestyle destination where viewers can find comedy and music along with information on affordable transportation choices. “The Spark, Sonic and Trax all target a younger, more socially savvy buyer,” according to Chevy director of cars and crossover vehicles, Steve Majoros. “When we looked at reasons for purchase, cross consideration and demographics, we found a number of similarities. By aligning these products we can be more strategic and create more engaging, sharable content that speaks directly to this audience.” When you get ready for a test drive, head over to your Phoenix Chevy dealer, Freeway Chevrolet, to select from one of the largest inventories in the Valley.
‘Small Talk’ Utilizes Comedy to Promote Cars
Popular comedian Al Madrigal hosts a series on www.chevysmallcars.com called “Small Talk,” where he uses humor to educate consumers on the Sonic, Spark and Trax. These videos are also featured on the popular website, “Funny or Die.” If you’re more into music, “Sonic Sessions” features up and coming young artists to perform their songs from inside a Chevy Sonic. The videos have a natural feel that combines the band’s music with environmental sounds. Take the “Find Your Smallmate” quiz to match a car to your lifestyle. Once you find your car, Chevy is hoping you become a loyal customer for years to come.
“Sonic, Spark and Trax customers are likely to be first-time new car buyers and traditionally are more likely to stay with the brand as their needs and lifestyle changes and they need to move up to a bigger sedan or SUV,” according to Majoros. “We’ve introduced a lot of new vehicles in the past few years and the new website is a great way to expose a portion of our portfolio that not everyone knows about.”
Cool Tools and Features Coming
As the small car website progresses, expect a bunch of new tools that will help you customize your vehicle choice after picking the right car for you. Aside from custom podcasts featuring popular entertainers, there is a customization tool and a way to hack small spaces to show the popularity of being tiny. See the big and small of it all with a visit to Freeway Chevrolet where you can choose everything from a Sonic to the ultimate people and cargo hauler, the Chevrolet Suburban.
To Hybrid or Not To Hybrid
Whether or not to spend the extra few thousand dollars on a hybrid for better fuel efficiency is a question car buyers struggle with every day. True, a hybrid has fewer emissions and is more environmentally friendly, but Millennials and other folks might not be able to afford the extra payment. Enter the Chevy Spark, the fuel-efficient commuter vehicle that actually beats many hybrids in the mpg game. By earning 41 mpg on the highway, the fun little Spark is a car that provides an option for people seeking efficient, reliable transportation. Stop by Freeway Chevrolet and see how the Spark compares to other models.
Affordable Spark Filled With Tech Features
Starting at just $12,660, the Chevy Spark has more technology than anyone has a right to expect at that price. Apple Car Play and Android Auto compatibility is just the start, as the Spark is also a rolling hot spot with available 4G LTE Wi-Fi and the Chevrolet MyLink 7-inch touchscreen infotainment system. Make a hands free call, check your text messages or stream music without ever having your eyes leave the road. A standard rearview camera lets you see what’s behind you. Add available park assist and you’ll get an audible warning as you get too close to an object when trying to get into a tight parking space.
Safety Features Part of Spark’s DNA
From the super strong steel safety cage and 10 standard air bags to the rear view camera and available sensor technology, the Spark is one of the safest small cars on the highway. Forward Collision Alert and Lane Departure Warning are two available safety features that alert you to the potential of a collision. Should you happen to get in a wreck, Chevy’s OnStar system has an automatic crash response, which is free for the first 6 months of ownership.
Spectacular Colors Let You Explore Your Wild Child
Whether you choose more dynamic hues like Lime, Blue Splash and Salsa, or prefer the more sedate Silver Ice, Electric Blue or Toasted Marshmallow, the Chevy Spark has a color to fit most tastes. The premium interior materials are color coordinated with whatever you choose for the exterior, keeping you as the fashion diva of your driving circle. Choose the 2LT model and you can get leatherette heated seats for a touch of extra class. Ambient lighting makes for a cool driving experience at night.
Engine and Transmission Combine for Sporty Efficiency
The standard ECOTEC engine that comes in the Spark is 1.4 liters of pure excitement. With a dual overhead cam to provide a little more zip, this power plant still achieves excellent fuel mileage. You can pair it up with the standard 5-speed manual transmission, or choose an automatic that seamlessly shifts through the gears to deliver an easy ride. See all the combinations that make Spark one of the most popular entry-level vehicles when you stop by Freeway Chevrolet.
‘Car and Driver’ Loves New Chevy
The 2016 Chevy Cruze is a “seriously smooth car,” according to no less an authority than the editors at “Car and Driver” magazine. The editors love the Cruze’s “slippery shape” and the way joints fit together evenly. By lengthening the overall car by almost three inches, Chevy added some comfort to the ride while putting it just on the edge of still being a compact car. An added result is a more spacious interior, where adults can take a long trip without being cramped. To see how comfortable the new Cruze can be, take a test drive at Freeway Chevrolet.
Suspension Tuning Delivers Stability and Comfort
Chevy engineers have paid particular attention to the suspension of the 2016 Chevy Cruze, fine tuning the torsion-beam rear axle and front struts to deliver a smooth and responsive ride. The Cruze absorbs potholes and bumps like a much larger car, saving both your back and the car’s components from early injury. When making a quick emergency lane switch, the rear end of the car remains under control, keeping you out of trouble when driving conditions get dicey. By implementing on-center zone steering, it’s easy to keep the Cruze on track during those long freeway runs with just a thumb controlling the wheel.
New Turbo Provides More Power
By replacing the previous engine choices with a 1.4L turbo four cylinder engine, Chevy has decreased weight and increased power in the new Cruze. The new engine delivers 153 horsepower, which is more than enough to zip the light car through traffic or around curves. The latest edition of the Cruze is 262 pounds lighter than last year’s model, helping propel the vehicle to a respectable time of 7.6 seconds in the 0 to 60 mph run.
Plush Interior Delivers Necessary Support
While many cars of its size use smaller seats to provide the illusion of more interior room, the Cruze has large, plush bolsters that keep you swaddled in the lap of luxury. An optional driver’s power seat adds the necessary adjustments to tilt and lumbar necessary for those long trips. More chrome and a rubberized coating provides a modern look on the dash and trim. Add heated front seats, a sunroof and Bose audio system and you’ll truly be driving in the throes of comfort. Plenty of storage compartments, six cupholders and a special place to charge the driver’s phone all add to the amenities. See how smooth the new Cruze is by heading over to Freeway Chevrolet.
Retrofit Your 2014-2016 Silverado
Chevrolet has teamed up with Echomaster to create a three-camera towing backup system designed to make the problems of parking a trailer a thing of the past. When combined with a factory-installed fifth-wheel package, backing up a large trailer is as simple as playing a video game. “These are great examples of our commitment to provide truck customers with the most confident towing experience in the industry,” according to Chevy truck executive Jeff Luke. “The fifth-wheel prep package has been edesigned by our structural engineers to make the most of Silverado’s fully-boxed, high strength steel frame. The trailering camera system was designed in partnership with our Chevrolet MyLink team to seamlessly integrate views from trailering cameras into the existing radio display.” See how the new backup system works on the Chevrolet Silverado with a visit to Freeway Chevrolet.
Cameras Installed in Mirrors, on Trailer
The new Chevrolet Silverado backup system utilizes two cameras installed in the side mirrors for optimum viewing of both sides of the trailer. A third camera is mounted on the rear top edge of the trailer, providing a bird’s eye view of the parking spot. Infrared lighting delivers a clear picture during day or night. Once you put your truck in reverse, the trailering system is activated. Pressing the Home button on your radio produces a menu screen from which you can choose your selected view. An optional fourth camera can be installed within the trailer so you can monitor your cargo, horses or other content. This system can be purchased through the parts department at Freeway Chevrolet.
Fifth-wheel Package Provides Secure Connection
The Chevrolet Silverado also has an optional factory-installed fifth wheel package available that integrates a hitch platform with the steel frame for maximum strength. A hitch platform and tray are mounted to the frame and hidden under the truck bed. Once the hitch is removed, the frame is completely out of sight so you can use the bed for cargo. The hitch package and camera system are just part of a comprehensive suite of towing features offered by Chevrolet. Other features include Standard StabiliTrak with sway control, integrated cruise control with auto grade braking and digital steering assist. The Chevrolet Silverado HD also features the most payload capacity and highest towing rating in the industry. Talk to the pros at Freeway Chevrolet about outfitting a new Silverado with everything you need to make your towing job easier.